What are Service and Commodity Brands?
Brands are generally classified according to many subjects. In this regard, one of the generally accepted classifications is the distinction as to whether the brand represents goods or services. Accordingly, when brands are classified according to the products they represent, it is generally necessary to examine brands under two headings: these are service brands and commodity brands, and a brand attorney also provides the necessary services to individuals in these areas. These are the brands that enable businesses to distinguish their services from those of other businesses. For example, brands such as bus companies, airline companies, etc., are distinguished from other companies as service brands in this way. This distinction is made possible by brands. Furthermore,
brand attorney and consultancy law firms also provide the necessary services and information in this area. Commodity brands, on the other hand, are brands that exist on the goods offered as services.
Why is a Brand Attorney Needed?
In our country, the only institution authorized to register trademarks, patents, industrial designs, geographical indications, and integrated circuit topographies has always been the Turkish Patent Institute, a private legal entity. A brand attorney provides the necessary services to individuals in these areas, and the most important aspect at this point relates to how events are viewed, and it is essential to work with brand and patent attorneys who have both legal and practical knowledge in all these areas.
